25 Ways To Drive More E-commerce Store Traffic Without Buying Ads

Sharpening your skills as an ecommerce website marketing manager will help you level-up and become more attractive in the job market. To effectively manage a retargeting campaign, make sure your ads are as specific as possible. Make sure the ads displayed to them are ads of that specific product and link to the page of the product. Just like with Search Engine Optimization and Pay Per Click marketing, it’s important to display the information the user is looking for the instant they click on your ad. This isn’t one fo those ecommerce marketing strategies that will work for every business, either.

What is management plan?

A management plan is a formal planning tool that aims to design the future operations of the facility. It is a written document that outlines: the aims and objectives of the facility — what are we trying to achieve? the strategies used to meet the objectives — how will we achieve it?

You can include it in your tagline, make it prominent on your home page, announce it in social media ads, and highlight it in your email marketing. By building your marketing campaigns and efforts around your unique selling proposition, you give people a reason to come to your online store and, most importantly, buy your products. One of the most effective upselling techniques to follow is to add recommendation options and popups in your store.

Put customer reviews on product pages

To increase sales volume online, make sure you have a thoughtful, considerate, genuinely useful follow-up procedure in place for new customers. Navigation and user experience are among the most crucial elements of a well-designed, highly optimized mobile experience. The harder it is for visitors to find – and buy – what they want, the more likely they are to abandon your site altogether and take their business elsewhere. 

Pages should load near-instantaneously, and navigation should be logical. Don’t ask for too much information, only the bare minimum you need to either make the sale or market to prospects later. Allow visitors to come back to their carts later, even on another device.

• Include a phone number, email address, and chat link if you have one.


• Visuals and diverse payment systems can play a significant role in online shopping, even for small online businesses.


• The hero slider highlights the latest seasonal goodies and promos and encourages further discovery.
• Pages should load near-instantaneously, and navigation should be logical.
• The threshold for mistakes and user experience problems is getting lower and lower.


• If you’re not present on social media, you’re missing out on a huge market that your competitors are likely already taking advantage of.

B2B ecommerce stores use the same UX design patterns as B2C ecommerce stores but have a somewhat different structure. Since the sales cycle is longer in B2B, these stores focus more on capturing TOFU and MOFU prospects rather than enticing an immediate conversion as B2C stores. BigCommerce is an open-SaaS platform, meaning our technical infrastructure can be easily connected with an array of other applications through APIs. Our platform seamlessly integrates with external apps and can be integrated within larger technical ecosystems.